Course Descriptions

Web Content Development I

This course provides participants with a solid foundation in HTML, basic design, and page layout. Current techniques, tools, standard tags, etc. are covered.

To insure relevance and the interest of class participants, this course content is frequently upgraded and keeps pace with the rapid changes in web compliance and standards. This lab-based class uses exercises and an interactive format to insure participants are mastering the ttechniques covered. Ample time is given in class for completion of work towards a final project. Participants must be familiar with the basics of PCs and Windows. Basics of Unix, and Internet Protocols (ftp, ssh, http) will be covered in the first class.

Prerequisites - none at this time.

Web Content Development II

User interface techniques, such as tools for forms processing, are covered in detail. Basic CGI using PERL is demonstrated, and students learn how to install and use CGI scripts. In addition, the course covers access control and password protection, as well as the use of Server Side Includes and metatags. This is a lab class and progress is reinforced through homework and periodic in-class assignments. A final project offers participants the opportunity to apply what they have learned.

Prerequisite is Web Content Development I or proven proficiency with HTML & basic Unix.

CSS: Cascading Style Sheets

Students learn to use CSS to creatively and efficiently style their web sites. After extensive review of basic rules and syntax, students will advance into using CSS for positioning, layering, and selected functionality. Compatibility across platforms and between browsers is highlighted, as is maintenance of accessibility and industry standards.

Prerequisite: Web Content Development I or demonstrated proficiency in HTML & basic Unix

Graphics Techniques for the Web

This course will provide a basic understanding of creating and modifying images for the web. Using Gimp (www.gimp.org), a freeware image program, students will learn and experiment with techniques used to produce artistic, professional looking graphics. Concepts include, but are not limited to, image editing, layers, resolution and color palettes as well as creation of imagemaps and buttons.

Prerequisite: None; however, students should be familiar with the basic operations of PCs and Windows.

E-Commerce

Simply put, E-commerce is commercial activity conducted via the Internet (Wiktionary), but the subject has grown considerably since on-line shopping was invented by Michael Aldrich in 1979. In this class students will explore the theory and technical aspects of E-commerce. Topics include but are not limited to: business considerations, customer service, components of an e-commerce web site (mailing lists, shopping carts, etc.) and technical requirements, methods for attracting and retaining customers, and site performance tracking and evaluation.

Students will experiment with learned techniques via analysis of existing e-commerce sites, hands-on exercises in the classroom, and weekly homework assignments. Students are encouraged to develop an e-commerce site, real or theoretical, of their own over the course of this class. Classes are taught in a PC/Unix environment.

Prerequisites: Web Content Development I & II; or demonstrated proficiency in HTML, basic Unix, and script handling; or permission of the instructor.

Search Engine Optimization

WM138 explores web site content and development from the angle of achieving higher search engine rankings. Students will learn how to properly code HTML to be search engine friendly, as well as explore best practices required by major search engines. Topics include but are not limited to: how search engines work, selection and proper use of keywords, site registration with top search engines, pay-per-click advertising, and search analytics.

Prerequisite: Web Content Development I or demonstrated proficiency in HTML.

Advanced Web Topics

Advanced Topics presents the student with an opportunity to apply learned skills through the development of a portfolio quality web site over the course of seven weeks. Students will acquire their own web space, create project proposals including specifications and requirements, create, and implement their sites for presentation during the last class. Usability, accessibility, browser and platform compatibility, and search engine optimization will be heavily emphasized as will adherence to current HTML and CSS code standards.

Students will also present their project progress for technical and design peer review in class several times during the course and have ample time to bring their design issues and technical problems forward for discussion and brainstorming of solutions. Participants will learn to critically review their own work and that of others from both customer and developer points of view, and hone their ability to effectively communicate problems and solutions to others.

Prerequisites: Web Content Development I & II, CSS, & at least 3 advanced courses; or permission of the instructor.

Minimum additional cost for web site space: $36.00

Dreamweaver CS5

Students will learn to quickly develop web applications with Dreamweaver. Dreamweaver lets you visually develop web applications while still maintaining total control over the HTML, JavaScript and Dynamic code.

Prerequisite: Web Content Development I & CSS, demonstrated proficiency in HTML & CSS, or permission of the instructor.