"Nobody tells this to people who are beginners. I wish someone had told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it's just not that good. It's trying to be good, it has potential, but it's not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work dissapoints you. A lot of people never get past this phase; they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn't have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know that it's normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you finish one piece. It's only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I've ever met. It's gonna take a while. It's normal to take a while. You just gotta fight your way through."

Ira Glass


Course Syllabi & Notes

Course syllabi, materials, and examples were developed for use by students in Merrimack College's Web Certification Programs classes. Content is subject to change and may not always follow exact www standards depending on the course or the intent of the example.

Visitors are welcome to browse these pages and learn from them as they may. Please note, however, that the I am not available for general questions or free technical assistance at this time.

Comments, suggestions, & professional inquiries are welcome as always. Please do not hesitate to contact me at your convenience.

Arlyn J. Hubbell

ECommerce

Arlyn J. Hubbell, Instructor; Email

Class Text

Streetwise eCommerce Author: Jennifer Niederst Robbins
O'Reilly & Associates, Sebastopol, CA;
ISBN: 0-596-52752-7

Class Nights:
january 19 january 26 february 2 february 9 february 16 february 23 march 1

Class I

  • Course Overview
  • Defining Ecommerce
  • Ecommerce Components
  • In-Class Case Study: Think Geek (http://www.thinkgeek.com/)
  • Homework: Read Text Chapters 1 - 3
    Case Study: Emporium Naturals (http://www.emporiumnaturals.com/)

Class II

  • Communication: Creating & and Maintaining the Buzz
    • Mailing Lists
    • Facebook
    • Twitter
    • Blogs
  • In-Class Case Study/Exercise: TBA
  • Homework: Read Text Chapters 4 - 6
    Case Study: Robert Spencer Photography: (http://www.robertspencerphoto.com/index2.php & http://www.facebook.com/search/?q=Robert+Spencer&init=quick#/RobertSpencerPhoto?v=info&ref=search)

Class III

  • The Ecommerce Web Site
    • Components
    • Requirements
    • Options
    • Cost!
  • In-Class Exercise (TBA)
  • Homework: Review Text Chapters 14-19

Class IV

  • Shopping Carts
    • All-inclusive hosting packages
    • PayPal
    • Open Source Software
    • Commercial Software
  • In-Class Exercise: TBA
  • Homework: Review Text Chapters 14-19
    Costing Scenario Exercise

Class V

  • Shopping Cart Installation Part One: PayPal
  • Homework: Review Text Chapters 9

Class VI

  • Shopping Cart Installation Part Two: Open Source
  • Homework: Read Text Chapters 22 - 24

Class VII

  • Ecommerce Site Measurement & Evaluation
  • Questions, Thoughts, Comments, Etc.


Grade Determination
Per the requirements of Merrimack College, participants in this class will receive a letter grade upon completion of this course. Grades will be based on:

  • class attendance and participation (25%)
  • successful and timely completion of the assignments (25%)
  • the final exercise (50%)

Please email arlyn@panix.com when homework assignments are ready for review. All html assignments, as well as the final exercise, must be done by hand (without the aid of any html or css software) and must be saved in the class' Unix account or on another appropriate Unix server that is accessible via the web.

Search Engine Optimization

Class Notes, Handouts, and Useful Links

Class 1:

Matt Cutts Videos

Class 2:

Class 3:

Class 4:

Class 5:

Class 6:

Class 7:

Interesting Reading/Current Events:

Advanced Topics

Resources: Class Notes, Handouts, and Useful Links

Web Sites:

WM140 Discussion Board

  • This is a resource for students to post questions, issues, and problems for general discussion and solutions and should replace email to your instructor. All students are expected to post and participate in discussions and problem solving efforts.

    Please note that the site is password protected. You may access it with your mmack1 user id and password.
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Dreamweaver CS5

Instructor: Arlyn J. Hubbell

Required Text:

  • Dreamweaver CS5.5: The Missing Manual
    O'Reilly Media, Sebastopol, CA
    ISBN: 978-1-449-39797-5

Useful Web Sites

Class Nights:
january 24 january 31 february 7 february 14 february 21 february 28 march 6

Class One: The Basics

  • Dreamweaver – What is it?  Why Use It? Do You Still Need to Know HTML/CSS?
  • Navigating Dreamweaver
  • Creating a New Site
  • Creating Web Pages
  • Adding Content
  • Alternate Views

  • Homework
    Review chapters 1, 2, 3, & 19 in text.
    Set up a working site on Otaku for your assignments and class work. Verify that you are able to update files using Dreamweaver from home and be prepared to configure classroom software to access your new site.

Class Two: The Basics

  • Working with HTML

  • Homework
    Review chapters 5, 6, 7, & 13 in text.
    Create a simple web page(s) including all of the above elements using Dreamweaver features only. Do not tweak your code by hand in the alternate view window. Upload your page(s) to the Otaku server and please email me when your assignment is done. Be prepared to discuss your experience, including positive and negative experiences, at the beginning of the next class.

Class Three: The Basics

  • Working with CSS

  • Homework
    Review chapters 4, 8, & 9 in text.
    Create a simple web page(s) including all of the above elements using Dreamweaver features only. Do not tweak your code by hand in the alternate view window. Upload your page(s) to the Otaku server and please email me when your assignment is done. Be prepared to discuss your experience, including positive and negative experiences, at the beginning of the next class.

Class Four: Some Not-so-Basics

  • Spry
  • Widgets
  • Behaviors

  • Homework
    Review chapters 13, 14, & 15 in text.
    Add two or more widgets to the page(s) you created last week. Again, please refrain from tweaking your code by hand, and upload your page(s) to Otaku. Be prepared to show your page next week and discuss your reasons for your selections as well as your experience with using widgets.

Class Five: Templates

  • Possible Uses
  • Creating Templates
  • Using Templates

  • Homework
    Review chapter 21 in text.
    Either create a new template or one based on the web page(s) you've been working on. Be prepared to discuss your experience, including positive and negative experiences, at the beginning of the next class.

Class Six: Various & Sundry

  • Dreamweaver Behaviors
  • Dreamweaver Admin Tools
  • Review

  • Homework
    Review chapter 15 & 16 in text.
    Finish up your final project and prepare for in-class presentation next week.

Class Seven: Final Project Presentations


Grade Determination
Per the requirements of Merrimack College, participants in this class will receive a letter grade upon completion of this course. Grades will be based on:

  • class attendance and participation (25%)
  • successful and timely completion of the assignments (25%)
  • the final project (50%)

Please email arlyn@panix.com when homework assignments are ready for review. All assignments, as well as the final project, must be done with Dreamweaver and must be saved in the class' Unix account or on another appropriate Unix server that is accessible via the web.